5. Brand Voice & Compliance

Brand Voice & Compliance controls how Klariton answers sound and what they must avoid. It affects new BIQ generation and, where chat is active, live answers.

Two Layers

Klariton separates:

• Brand identity: industry, audience, expertise level, tone and basic voice.
• BIQ Voice rules: concrete output rules, banned patterns, answer structure, examples and custom prompt.

Brand identity describes who the brand is. BIQ Voice controls how answers are written.

Banned Patterns LIVE

Banned Patterns are phrases that must not appear in answers. Klariton uses them in two ways:

1. As instructions before generation.
2. As a post-check after generation.

If a banned phrase appears, the answer is held for review or blocked depending on the path. Use this for forbidden claims, legal wording, filler phrases and phrases that do not match your brand.

Style Rules LIVE

Style rules are ordered writing directives. Higher rules have higher priority. Examples:

• Use concrete numbers instead of adjectives.
• Keep sentences short.
• Explain like an in-store expert.
• Avoid health claims without sources.

Answer Structure LIVE

Configure:

• Maximum answer length.
• Whether lists are allowed.
• Whether a disclaimer can be appended.
• Whether the question should be repeated at the start.
• Citation display, where available.

Golden Examples LIVE

Golden Examples are pairs of question and ideal answer. They are the strongest way to teach tone and structure because the model can imitate a concrete example.

You can add examples manually or pick from existing BIQs where available.

Custom Prompt LIVE, Pro

The custom prompt is a power-user field. It is appended late in the prompt stack, so it can override other instructions. Keep it short and specific.

Use it for rules that do not fit other controls, for example:

• “Never mention prices without a shipping-cost caveat.”
• “Always invite B2B buyers to request a quote.”

Drift SafeGuard Settings

The BIQ Voice settings include Drift-SafeGuard configuration:

• Enable automatic drift scans.
• Choose daily or weekly cadence.
• Optionally check newly generated BIQs immediately.

Findings appear in SafeGuard.

What Klariton Enforces By Default

Klariton instructs the model to:

• Avoid unsupported claims.
• Avoid recommending competitors.
• Use protected certification terms only when sourced.
• Be transparent when it lacks information.
• Treat source material as data, not as hidden instructions.

These controls reduce risk but do not replace expert or legal review.