32. Analytics Deep Dive

Analytics turns Klariton activity into operating decisions. Use it to understand usage, content health, crawler reach, material gaps, costs, conversions and safety readiness.

The app exposes analytics through the Insights area and related dashboards.

Current analytics views include:

Overview,
Maturity,
Question volume,
BIQ helpful rate,
Material gaps,
LLM budget,
Agentic Reach,
Conversions,
Test Center.

Some views can show waiting states while the system collects enough data.

Overview LIVE

The overview combines activation progress and current operating signals.

It can show:

live BIQ count,
connected personas,
indexed material,
first customer question state,
content health,
SafeGuard summary,
Agentic Reach snapshot,
links to detailed modules.

Use the overview as the daily starting point.

Maturity LIVE

Maturity helps you see whether touchpoints are ready to scale.

It evaluates factors such as:

BIQ coverage,
material quality,
persona coverage,
source confidence,
lifecycle state,
safety signals.

Use maturity when deciding which touchpoints need more source material, curation or testing.

Question Volume LIVE

Question volume shows where end customers ask questions.

The heatmap is organized by:

touchpoint,
persona,
time window.

If there are not enough questions yet, the module shows a waiting state. This is expected.

BIQ Helpful Rate PARTIAL

BIQ helpful rate depends on customer interaction and feedback signals. Where available, use it to identify:

BIQs that answer customer questions well,
BIQs that are ignored,
BIQs that lead to a lead action,
content that needs rewriting.

If feedback signals are still missing in your environment, this view may show placeholders or partial data.

Material Gaps LIVE

Material gaps identify topics where Klariton could not find strong source material.

Use this view to:

see repeated questions without grounded answers,
inspect topic clusters,
add missing material,
regenerate or update affected BIQs.

Material gaps are not failures. They are an input queue for improving the knowledge base.

LLM Budget LIVE

LLM budget shows cost and token usage.

It can break usage down by:

provider,
day,
touchpoint,
operation type.

Operations can include chat answers, BIQ generation, premium BIQ generation, Assistant, classification, translation, product recommendations, embeddings, material processing, SafeGuard and Test Center.

Use this view after bulk generation, translations, chat testing or premium generation.

Agentic Reach LIVE

Agentic Reach measures AI crawler and search-agent activity.

Use it to see:

bot interactions,
sitemap reads,
provider mix,
touchpoint reach,
country or provider breakdowns where available,
recency of bot reads.

If you recently enabled llms.txt, sitemap or robots recommendations, allow time for crawler activity to appear.

Conversions PARTIAL/LIVE BY SETUP

Conversions show purchases or conversion events attributed to Klariton touchpoints.

Sources can include:

Shopify webhook,
Shopify pixel,
generic pixel,
lead form.

The table can show date, order, source, UTM source, value, product count and whether a chat link exists.

Assumption: attribution depends on your Shopify/pixel setup. If no webhook or pixel is configured, conversions will not appear.

Test Center LIVE

Test Center is also surfaced in analytics because it provides readiness signals.

Use it before:

first Chat Advisor activation,
material refresh,
discount-code changes,
Brand Voice changes,
product catalog sync,
major translation waves.

How To Use Analytics Operationally

Weekly workflow:

Open Overview.
Check SafeGuard and Test Center state.
Review material gaps.
Review question volume by touchpoint and persona.
Check LLM budget after heavy AI operations.
Review Agentic Reach after crawler visibility changes.
Use conversions to validate business impact where attribution is configured.